![]() The reading experience in the two apps is quite similar, but here there are some notable differences, too. To see all books that have been downloaded, you tap on the Downloaded tab at the bottom of the screen. To store a book locally on your device in the Cloud Reader, you must tap and hold on its cover, then tap “Download & Pin Book” from the resulting pop-up menu. To read a book in the Cloud Reader, just tap on its cover art while tapping in the Kindle app will download the entire book to your device, the Cloud Reader web app will start loading the book over the Web and display it right away. Recently Amazon’s Kindle app was updated to remove a link to the Kindle Store because Apple mandated it the only financial transactions allowed within iOS apps must use Apple’s purchase system, which Amazon can’t use due to the financial model of the ebook business. It’s hard not to view the Kindle Cloud Reader as Amazon’s attempt to find a way onto the iPad in a way that bypasses Apple’s restrictions on app development. Still, Kindle Cloud Reader seems like a great option for people who are using a shared computer, perhaps at a school computer lab, since it gives you access to all your Kindle books without having to install any software. On a desktop browser, the Kindle Cloud Reader lets you choose from five different margin widths and five different font sizes the native Mac app offers 12 different font sizes and something like 20 different margin widths. Kindle for Mac app, since it offers many more text and formatting options. That’s great, but if you’re going to do a lot of reading on your Mac, you’re probably better off downloading the free (Kindle Cloud Reader doesn’t work on the iPhone.) That means you can read Kindle books on pretty much any Mac or PC. ![]() ![]() But it’s important not to miss the fact that Kindle Cloud Reader works on Safari and Chrome, too. (Apple has even disallowed links or mentions of Web-based purchasing options.) By providing a top-flight HTML5 Kindle Reader experience for the iPad, Amazon is sidestepping Apple’s locked content ecosystem and taking direct control of Kindle content sales-and cutting Apple out of the loop entirely.Coverage of the Kindle Cloud Reader has largely focused on how it behaves on the iPad-and with good reason. Officially, the Kindle Cloud Reader might be about providing customers with access to their Kindle content from a new platform, but unofficially the Kindle Cloud Reader is about striking back at Apple, which has recently disallowed in-app purchases unless those sales take place through Apple’s iTunes system-and Apple gets a 30 percent cut. If users can plan ahead, they shoudl be able to enjoy their Kindle content even when they can’t get an Internet connection. The Amazon Cloud Reader sidesteps this issue neatly with an offline mode: when reading a book, the current book is always available for offline use without an Internet connection, and the Cloud reader enables users to choose to save a title for offline reading at any time. ![]() Of course, the problem with a Web-based, cloud-driven ereader application is that users have to have Internet access to be able to tap into their content. The Kindle Cloud Reader is optimized for the iPad’s touch interface, and Amazon says they plan to make the Cloud Reader available for additional browsers “in the coming months,” including Internet Explorer, Firefox, and the BlackBerry PlayBook browser, among others. “We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser.” “We are excited to take this leap forward in our ‘Buy Once, Read Everywhere’ mission and help customers access their library instantly from anywhere,” said Amazon Kindle director Dorothy Nicholls, in a statement. The Amazon Cloud Reader features both online and offline modes, synchronizes users notes, bookmarks, and libraries no matter where users have been using Kindle content, and-of course-features an embedded Kindle Store so users can buy new content directly. Fitbit Versa 3Īmazon has taken another step in expanding its Kindle ecosystem, today announcing the Kindle Cloud Reader, an HTML5 Web application that enables users to access their Kindle content via the Web-although, initially, that means just Google Chrome and Safari for Macs, PCs, and iPads.
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