![]() ![]() "We're not trying to jolt people around," Marcoux Out of 3,000 people polled, D-Box reports a The core audience for D-Box appears to be 15- 35-year-olds, equally "Hanna," which bows April 8, is the next D-Box film on the "Battle: Los Angeles" opened in the top spot. Performing well in the theaters, D-Box seats perform as well," "Harry Potter and the Deathly Hallows" and "Tron: UltraStar Cinemas executive VP Damon Rubio says movies like Santikos Theaters and Muvico Theaters each have Use D-Box, showing U's "Fast and Furious." The seats wereĬineplex, UltraStar Cinemas and Galaxy Theaters now each have seven An UltraStar theater in Surprise,Īriz., and Mann's Chinese 6 theater in Hollywood were the first to It began to roll out seats with its patented Quebec-based D-Box has been developing high-end home theater motion "Once they (theaters) try it, the rollout in other locations How to use them, but D-Box has proven popular enough that there is a It takes only a few days to install the seats and train staff on Installation, which is free to the theater owner. Other seats in the theater, with the added coin split among D-Box, the Those seats typically command a premium of $8 above So far, theaters typically install two to three rows, Unlike 3D or Imax, D-box doesn't require a changeover of the "Nobody has really done what we've done," says D-Box Off left of screen, the seat tilts quickly to the right, as if jolted by ![]() For example, in "Battle: LosĪngeles," the 25th pic to get the D-Box treatment, when a bomb goes System that makes specially designed theater seats shake and tilt in In the search for other options that upgrade both the movieĮxperience and grosses, some exhibs are turning to D-box, a motion Immersiveness is a big part of the pitch for Imax and 3D-and asįar as Hollywood is concerned, it helps that both are premium formats Time, the movie industry is battling back by trying to make the movie Retrieved from Īs home theaters improve and auds turn to vidgames in their leisure APA style: Exhibs shake out extra coin: theaters lure auds with premium seats that jolt along with the action.Exhibs shake out extra coin: theaters lure auds with premium seats that jolt along with the action." Retrieved from MLA style: "Exhibs shake out extra coin: theaters lure auds with premium seats that jolt along with the action." The Free Library. ![]()
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